Growth Review
This review is about who your website brings in. The business itself is well established, a genuine multi-year renewable energy award, real commercial clients across Cavan, Monaghan and Meath. Almost all of your 423 monthly visits arrive through project pages named after those clients, Texaco stations, a furniture shop, an electrical contractor, rather than through anyone searching "solar panels" plus a county. Your biggest solar search of all is split across two competing pages of your own. It's all detailed below, with what to do about each one.
141 searches are tracked against this site. The top of the list is dominated by project pages named after the client the job was done for, real traffic, but traffic that arrives because someone searched for a business you worked with, not for solar.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| corlurgan business park (a client) | 260 | 1st, 122 visits. Your single biggest source of traffic. | 1st |
| solar water heater | 390 | 2nd, 50 visits. A genuine product win. | 2nd |
| mitsubishi heat pump | 260 | 2nd, 33 visits. Another real win, not solar. | 2nd |
| solar panels monaghan | 1.9K | 5th from one page (17 visits), 25th from a second page (1 visit). | Split |
| solar panels meath | 140 | 13th. No measurable traffic. | 13th |
Client project pages, heat pumps and water heaters are earning real visits. "Solar panels monaghan," the single biggest solar search in the whole account, is being fought over by two of your own pages instead of winning cleanly with one.
The business itself has real proof: the award, the client roster, years of project history. These are the checkable technical issues sitting underneath it.
This is not a design problem, it is steady monthly work. The site already proves it can rank pages, for clients, for heat pumps, for water heaters. The same approach just needs pointing at your own solar searches with one clean page per county.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the consolidation work that should move the Monaghan ranking.
2,040 searches every month across the solar terms above.
Around 18 visits a month currently arriving from all of them combined.
One real ranking, split across two of your own pages instead of held by one.
"Solar panels monaghan" alone is 1,900 people a month, split across two pages that are working against each other. Merge them and add a Cavan page built the same way, and you're aiming at real, sizeable local demand instead of splitting it. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.
141 tracked keywords is a real footprint for a company your size, proof Google is already paying attention to this site. Consolidating the split pages while that attention exists gets the benefit faster than waiting and hoping the two pages sort themselves out.